Podcast: Play in new window | Download (Duration: 19:08 — 26.3MB) | Embed
Today is the launch of a video by the Merseyside skeptics, called Testing the Shuzi Sports Band. In order to find out more about its creation, I spoke to Mike Hall of the Merseyside Skeptics.
In the video, you can see Vice-President Michael Marshall and other members of the Merseyside Skeptics put these so-called athletic enhancement devices to the test. It’s already made a splash in the Guardian and Daily Mail newspapers in the UK!
From the Merseyside Skeptics website:
Sports performance technology manufacturers Shuzi Qi came under fire today after product tests revealed their performance-enhancing wristband to be ineffective. The £60 wristband, sported by Dancing on Ice star Jennifer Ellison on the BBC 1 show earlier in the year 1 6, is claimed to contain a proprietary chip programmed to “resonate with blood cells’ natural frequencies”, causing blood cells to “separate and un-clump” 2 – claims which have been dismissed as meaningless techno-babble by the Merseyside Skeptics Society 3.
In a video released today, the group enlisted a semi-professional rugby player to pit the ‘real’ Shuzi band against an identical, deactivated band. Despite marketing claims that the product aids a player’s performance, the demonstration showed that when a player is unsure which band he’s wearing, the £60 product makes no discernible difference.
The Token Skeptic book, The Scope of Skepticism: Interviews, Essays and Observations From The Token Skeptic Podcast is out now!
Theme songs are by Kevin McLeod, called “Cold Funk” and “P&P” by Derek K. Miller of www.penmachine.com and “Leap Second” by Milton Mermikides, of www.miltonmermikides.com.
This show is available on Zune, mp3 via Libsyn or iTunes. Please considering supporting the show via visiting Tokenskeptic.org – and I’d love to get your feedback at email@example.com.