“Science and rationality are political issues, whether we like it or not.” Amanda Marcotte, Get Opinionated: A Progressive’s Guide to Finding Your Voice (and Taking a Little Action).
On Jan 30, 2010 at 10:23am, more than three hundred skeptics in the UK (and a handful of groups internationally) took part in a mass homeopathic ‘overdose’ in protest at the high-street pharmacy / drug store chain Boots’ continued endorsement and sale of homeopathic remedies, and to raise public awareness about the fact that homeopathic remedies have nothing in them.
But then what? Clearly Boots and many other retailers like them continue to sell homeopathic products. Did it change people’s minds as well as reach the news? Is there more to activism than ‘placebo’ stunts – and what really ensures effective change?
In 2011, skeptics internationally are challenged to take it further – and come up with their own, locally-inspired activities. The next 10:23 Campaign (http://www.1023.org.uk) will take place across the weekend of the 5th and 6th of February, 2011.